Nevis is tasked with rebranding the hotel to create a more contemporary visual identity. The intention is to communicate the fact that the venue is a hotel and not just a members-only club better, according to Graham Scott, creative director at the consultancy. 'We will be repositioning the brand to reflect the more homely and warm interiors', he explains. The existing horse icon will be scrapped, but the venue's name is unlikely to change. The updated identity will roll out across the hotel, branding its entire range of corporate materials.
Last Updated (2006-10-26 02:41:55)
Last Updated (2006-10-26 02:41:55)
