Morisons Solicitors, based in Edinburgh and Glasgow, have just completed an ambitious repositioning and rebranding working with Nevis Design Consultants and brand alignment specialists Brand Vista.
Distinctiveness was another desired effect, and the choice of regal purple certainly makes a stand-out statement, along with the striking advertising campaign created with art director and copywriter Will Atkinson. Based on the line 'Real Partners' taken from the distilled results of the Strategic Review as a visual hook, a series of press and banner ads were created alluding to this relationship: Needle and thread, salt and pepper and fish and chips.
Last Updated (2008-03-11 11:15:19)
Distinctiveness was another desired effect, and the choice of regal purple certainly makes a stand-out statement, along with the striking advertising campaign created with art director and copywriter Will Atkinson. Based on the line 'Real Partners' taken from the distilled results of the Strategic Review as a visual hook, a series of press and banner ads were created alluding to this relationship: Needle and thread, salt and pepper and fish and chips.
Last Updated (2008-03-11 11:15:19)
