Ryden undertook research with employees and clients to find out more about their perceptions of Ryden and what the firm stood for. Research results showed the main strengths to be the Ryden name, the professionalism and approachability of Ryden people and the expert local knowledge held by the firm. It also showed some views of Ryden were based on an historic knowledge of the firm. The partnership felt the brand needed upgraded to reflect the investment in new talent and the firm's proactive and creative approach.

Last Updated (2006-10-26 01:01:35)
Ryden